Max Pratt
OPen

Hi, I’m Angelle, a strategist whose work is shaped by life in the islands. I combine design, development, branding and strategic communications to shape places worth investing in.

Selected Clients:

Northam Construction

Autland Construction

New Life Baptist Church

Rest Easy Care Solutions

Hard skills:

Canva

Concepts

Webflow

Blender

Cinema 4D

Photoshop

Illustrator

Soft skills:

Estimations

Time Management

Risk management

Teamwork

Critical Thinking

Problem-solving

Languages:

English – Native

The Philosophy Behind My Work

I was born and raised in the British Virgin Islands, where land, ownership and development have always been part of everyday conversation. Growing up in a small island community, I learned that the places we create  subtly shape our identity, behaviour and aspirations.

Living in an island nation means living with both opportunity and vulnerability. Rich in culture, creativity and natural beauty, we also navigate the realities of limited land, climate resilience, economic dependence and global change. Those tensions continue to shape the way I think about development.

My background in Media, Communications and Culture taught me that culture is shaped through shared meaning, repeated behaviours and the environments we inhabit. Today, that perspective informs every project I undertake.

I believe the built environment communicates without words. The places we create influence how people behave, what they value and how they experience the world around them. Development is therefore not simply about constructing places, but about shaping the conditions for long-term economic, social and cultural value.

My role is to bring clarity to complexity. I help clients transform scattered ideas into coherent strategies, revealing the full potential of a place before significant investment is made. From early concepts and development strategy to programme management and implementation, I provide the structure and direction needed to move ambitious ideas toward reality.

I believe the strongest places balance ambition with practicality, creating lasting value for the people and communities they serve.

My practice continues to evolve through ongoing study in project and programme management, regeneration, finance, place branding and sustainable development. I work closely with a small number of clients, believing that meaningful partnerships consistently produce stronger outcomes than transactional engagements.

If you’re shaping the future of a place and looking for a strategic partner to bring clarity, direction and momentum to the process, I’d welcome the opportunity to start the conversation.

Education:

BA Media Communications & Culture

Nottingham Trent University (2022)

Webflow Developer

Webflow University (2020)

Visual Communications and Solutions

Design Line Workshop (2018)

Approach:

Wireframes

Wireframes are a crucial tool in the design process, providing a blueprint for the layout and functionality of a digital product. To create effective wireframes, it's important to understand the user's needs and goals, as well as the requirements and constraints of the project.

Digital Design

To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create wireframes and prototypes to iterate and refine the design.

Art Direction

To develop an effective art direction, it's important to understand the brand's essence, its target audience, and the intended message. This can be achieved through research and analysis, which can uncover insights about the brand's history, values, and cultural context. Once this information is gathered, designers can create a visual strategy that defines the art direction, including elements such as color palettes, typography, imagery, and tone of voice.

Awards & Recognitions

AIGA Members Gallery x4

2022

Behance Curated Gallery x1

2022

Awwwards Judge Member 2023

2021

Awwwards Judge Member 2023

2021

Nominee for Designer of the Year

2020

Awwwards SOTD - Personal Portfolio

2019

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